The Minnesota Baby Boomer study is in! Ecumen , Minnesota's largest non-profit senior housing company, surveyed 564 random boomers across the state of Minnesota via professional telephone interviewers.
A few of my own observations. You've heard Boomers are all about image? Well here are a few stats that just might support that stereotype:
- Nearly 80% prefer the term "life-care community" to "nursing home"
- 59% prefer the name "community with services" to "assisted living"
- 93% say they will live in a home rather than rent (not if senior housing in Minnesota stays the way it is now. There aren't a lot of options to own in senior communities as they are defined today)
This one doesn't make any sense-52% of Boomers said they'd like to live in a rural setting, but 99% say they want easy access to health care, 91% want easy access to shopping, 90% want easy access to transportation. Rural communities don't typically have all those things. Even more confusing to me, 93% feel that municipalities should build senior housing closer to community amenities. Hunh. Show me a rural farm on a bus line. Doesn't happen. Anyways,
Check out this report to see how Boomers feel about:
- Longevity and images of aging
- Words We Use
- Care Options and Paying for Them
- Where They'll Live
- Working as a Senior
- Technology
- Civic Engagement
Just thought I would let you know about a new website dedicated to baby boomers called BOOMj.com that your readers may be interested in. There are many nice sections (health, movies, finance, travel etc.) where you can meet new people as well as keep up on all the latest news, tips and goings on in the world. You guys should check it out if you feel so inclined. See ya.
BOOMj
Posted by: BOOMj | May 24, 2007 at 07:24 PM