I attended a networking event today. It was a ladies luncheon. Network for 30 minutes, and listen to a speaker talk for 60 minutes, and enjoy a nice lunch. At the beginning of the meeting we were asked to stand up, introduce ourselves, and give our elevator speech. So, it came my turn, I stood up and gave my elevator speech which goes something like this,
Hello, my name is Lisa Dunn and I specialize in working with seniors and their families. When it's time for a senior to make a move there are often 30+ years of memories, momentos and deferred maintenance that need to be addressed before the house can be put on the market. My specialty is to provide a move plan and provide the services to simplify the transition before during and after the move, including the sale of the house.
When I finished one of the ladies attending the event said something like "Wow, there are a lot of Boomers for you to help." (Note: I said "seniors" she heard "boomers") So, I replied "I'm often contacted by the Baby Boomers to help them with their parents." She nodded, smiled and raised her eyebrows as if my comment added something to her understanding of what I do. I felt like I had to add this: "Boomers aren't seniors."
While boomers might be interested in some services to help rid themselves of many years of momentos, they aren't seniors. Someone needs to talk with AARP about defining seniors as 55+.
And, I suppose I need to do some thinking about the words I use in my elevator speech. Perhaps "elder" would be a better choice of words.
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Posted by: Network Solutions coupons | December 29, 2009 at 02:17 AM