Walk through any Senior housing community in Minnesota, and you'll see large number of women wandering the halls, with a noticeable shortage of men. My male clients that move in to senior housing communities have lots of stories to tell about their instant change in social status when they move into these communities. Men become celebrities-of-sorts with invitations to lunch, phone numbers being tucked under their doors and a social calendar that is as busy as they want it to be. For the first time in their lives, they aren't the ones doing the pursuing!
Marketdigest posted an interesting article with quotes from Glenn Sheriff, the senior director of marketing analytics for Brookdale Senior Living:
The most significant numbers...are noted when looking at the overall trend from 2004 until now.
We do have an upward trend in male move-ins year to year.
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